AI strategic consulting, Toronto
AI transformation that people actually understand.
Not sure where to start? Take the 10-question readiness check
01 · The short version
The short version.
3 levels of alignment
With the business: where AI moves the needle and what it is worth. With the rules: guardrails and decision rights you can defend. With the people: fluency, change and voice.
How we think4 signs AI is stuck
Five executives, five definitions of our AI strategy. Nobody owns the risk. A few people use it well, everyone else is nervous. The brand starts to sound like everyone else.
Why it matters4 lanes of work
AI Strategy, Governance and Ethics, AI Fluency, and AI Communication and Brand. We advise, build and train across all four.
What we do5 steps, in order
Start with a room. Build the muscle. Protect the voice. Go deeper. Or keep us around as your fractional AI lead.
How we work
Who leads the work
Dani Bazely
Principal Consultant
Chartered Marketer · IAPP AIGP · MMAI, Smith School of Business
Dani Bazely leads Aligned Intelligence Consulting. She brings twenty years in ecommerce, lifecycle, partnerships and go-to-market to the AI questions leadership teams get stuck on, and holds the Chartered Marketer and IAPP AIGP designations.
We do not sell tools or take vendor kickbacks. We sit on your side of the table.
Free guide
AI Governance and Ethics Framework
A short policy people will read, clear decision rights and risk tiers, plus a review template for your first 90 days. Built for leaders who need something defensible without stalling the work.
02 · Questions
Asked before the first call.
It is the work of deciding who owns AI risk in an organization and writing the rules that hold. Policies, guardrails, data handling, decision rights, and vendor standards, set out so a board can approve them and a team can follow them.
Slop is what happens when a brand produces more with AI and sounds like less. Slop reduction is the set of voice standards, review workflows, and channel rules that let output scale without the writing turning generic.
Answer engine optimization. It is how your organization shows up when a customer asks an AI assistant instead of a search engine. The goal is to be the answer that gets cited, not a footnote underneath it.
We advise, and we lead the build. Strategy, governance, ethics, framework, and communication are principal-led. Agents, integrations, and pilots are delivered by our partner bench under the Aligned Intelligence framework, with our principal as your account lead.
Yes. Municipalities, agencies, crown corporations, universities, and colleges are a core part of the practice. Those engagements usually start with governance and ethics, because a defensible framework has to exist before anything gets deployed.
Toronto, Ontario. We work with organizations across North America, in person for executive sessions and remotely for everything else.
Begin where decisions happen