01
Advise
Advise
The four lanes, principal-led. AI strategy, governance and ethics, AI fluency, and AI communication and brand. This is where every engagement starts, because every other decision depends on the thinking done here.
How we work
In that order, for a reason. The sequence below is how most engagements actually run.

01 · The sequence
Most engagements begin with the executive strategic build. Everything is easier once the leadership team has been in the room together, because the arguments happen once, in front of each other, instead of five times in five hallways.
Fluency, team, and adoption. AI is not a project, it is a capability. A strategy that lands on an organization with no fluency simply becomes a document with a nice cover.
Slop reduction and AEO. The last thing you want is to get good at AI and sound worse for it. Voice standards and review workflows go in before volume goes up, not after the complaints start.
Data, models, infrastructure, cost. When you are ready, and not before. Most organizations that start here spend money proving something they had not yet decided they wanted.
Fractional AI lead: a head of AI without the headcount. Monthly, with your leadership team, holding the framework steady while the organization catches up to it.
02 · Three capabilities
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The four lanes, principal-led. AI strategy, governance and ethics, AI fluency, and AI communication and brand. This is where every engagement starts, because every other decision depends on the thinking done here.
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Delivered by the partner bench under the Aligned Intelligence framework, with the principal as account lead. Agents, integrations, lifecycle work, pilots, evaluation, and QA, held to the standard the strategy set.
03
Fluency, adoption, and change management, so the shiny new thing does not die on contact with the actual team. Champions, workflows, and standards people can use on a Tuesday.
03 · Engagement types
Fixed fee. Two days to two weeks. Prove value fast.
Fixed fee or milestone. Four to twelve weeks.
Monthly. Fractional AI lead. Six to twelve month terms.
We price the outcome, not the hours. The executive build is priced against what a bad AI decision costs a leadership team, not against a day rate.
04 · What we are not
A dev shop, a systems integrator, or a vendor reseller. We make sure the organization knows why it needs AI, can use it, and does not embarrass itself with it. When there is building to do, our partner bench does it under our framework, with our principal as your account lead.
05 · The standard we hold
Every proposal names the outcome and the price.
Every engagement starts in a room, not a deck.
You always know which lane you are in and who is leading it.
Nothing gets built before the governance is written.
You hear from a person within two business days. Always.
06 · Questions
Most engagements begin with a 30-minute call and a short written brief naming the lane, the outcome, and the price.
All three. Advisory is principal-led, build work is delivered by the partner bench under the Aligned Intelligence framework, and training builds fluency by role.
We price the outcome, not the hours. Engagements are usually fixed fee, milestone-based, or monthly for a fractional AI lead.
Workshop and diagnostic, project, or retainer. The right format depends on whether you need a fast decision, a built framework, or ongoing leadership.
Yes. Nothing gets built before the governance is written, because the rules shape what is safe to build and how it should be reviewed.
You hear from a person within two business days, with a clear view of the next useful step.
Begin where decisions happen