Who we work with
Canadian organizations with real stakes.
Four segments, one pattern: leadership teams accountable for a decision they have not been given the language to make.
01 · Segment
Canadian mid-market brands
$20M to $500M
Ecommerce, retail, CPG, hospitality, professional services, and membership and lifecycle-driven businesses. Organizations large enough that an AI mistake is expensive, and small enough that the leadership team can still fit in one room and decide.
Bring us the question your leadership team keeps deferring. You get a decision, a roadmap, and the rules to run it.
Typical buyer: CEO, COO, CMO, Chief Customer Officer.
02 · Segment
Public sector and broader public sector
Municipalities, agencies, crown corporations
Public bodies that need a defensible position before they deploy, not after. Procurement rules, privacy obligations, and public accountability are the starting conditions, not the afterthought.
Bring us the policy gap. You get a governance and ethics framework that survives a council meeting and a freedom of information request.
Typical buyer: Executive sponsor plus policy lead, CAO, General Counsel.
03 · Segment
Higher education
Universities and colleges
Institutions building AI policy, governance, and ethics frameworks that have to survive a faculty senate, a student body, and a regulator. Consultation matters as much as the document.
Bring us the senate debate. You get a defensible framework, mapped to your values, that faculty and administration can both sign.
Typical buyer: Provost's office, faculty senate committees, CIO.
04 · Segment
Regulated industries
Financial services, insurance, health-adjacent, utilities
Where the question is never whether AI is interesting, it is whether the control environment can hold. We write the guardrails first so the roadmap has somewhere safe to run.
Bring us the risk register. You get guardrails a regulator will recognize and a strategy the board will fund.
Typical buyer: General Counsel, Chief Risk Officer, CAIO.
05 · Also
And a few who do not fit a segment.
- Founder-led AI product companies needing GTM and partnerships.
- Agencies and marketing service firms needing fluency and slop reduction for their own teams.
- Boards needing a governance and ethics briefing.
06 · Who we are
A firm on the client's side of the table.
Founded in Toronto. Led by a Chartered Marketer with a Master of Management in AI from Smith School of Business, Queen's University, and twenty years in ecommerce, lifecycle, partnerships, and go-to-market. Delivered with a partner bench for build and training.
Begin where decisions happen