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Brand kit

One compass. One system.

The mark, the colours, the type, and the voice, in one place.

02 · Colour

Flame, with a clear sky above it.

Cerulean was Pantone's first Colour of the Year, named for 2000, when the world was nervous about technology. A sky blue, calm and clear, the colour of looking up and looking forward. It is the north end of the needle. Phlox is a flower. The name is Greek for flame, and in the language of flowers it means harmony. Alignment is not a technical property. It is two parties pointed the same way. Flame lives in one place, the tip of the needle. Bird of Paradise is the working orange, five percent of any layout, never more. Black and white are the paper it is written on.

03 · Typography

Editorial clarity.

DisplayFraunces / 600

AI transformation that people actually understand.

Aa Bb Cc Dd Ee Ff 0123456789
Body and UIManrope / 400 to 600

Transformation. Governance. Ethics. Framework. Communication.

Aa Bb Cc Dd Ee Ff 0123456789

04 · Voice

Five behaviours, written as verbs.

01

We translate.

Fluent in both rooms. We make AI make sense to the business and the business make sense to the model.

02

We show the guardrails first.

Governance before roadmap. Nobody moves fast on rules they do not have.

03

We own our assumptions.

We say what we know, what we do not, and what would change our minds.

04

We keep your voice.

More output is not the goal. Sounding like yourself at scale is.

05

We leave it better.

The measure of an engagement is what the organization can run without us.

Begin where decisions happen

Start with the room.

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