Guide 09 of 10 · AI Communication and Brand
Sound like yourself at scale.
A practical guide to AI communication for Canadian brands: voice standards, a review workflow and the checks that keep AI output sounding like you, not like everyone else.
AI Communication and Slop Reduction
Written for
CMOs, brand, communications and content leads, and the editors who sign off what goes out.
You leave with
A twenty-point slop checklist, voice standards, a brief template, a review workflow, a disclosure guide and a 30-day plan.
The working tools
- Tool A: Slop reduction voice standards checklist
- Tool B: Brief template
- Tool C: Review workflow
- Tool D: Disclosure guide
- Worksheet E: Voice standards
43%
of Canadians would trust an ad less if they knew AI had created it. 11% would trust it more.
Source: Ad Standards, State of Advertising, February 202530 pages · PDF · October 2026 edition
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