Guide 10 of 10 · AI Communication and Brand
Be the answer they cite.
A practical guide for Canadian organizations to being found, cited and described accurately by AI search and answer engines.
Answer Engine Optimization
Written for
CMOs, communications and web leads, and the people who own your website.
You leave with
An answer engine audit, a crawler check, a question map, a citable page checklist, a tracking sheet and a 30-day plan.
The working tools
- Tool A: Answer engine audit
- Tool B: Crawler check
- Tool C: Question map
- Tool D: Citable page checklist
- Worksheet E: Tracking sheet
35.9%
of Canadian workers used generative AI tools in their main job in the past year. 31.4% of them used it daily.
Source: Statistics Canada, 202629 pages · PDF · October 2026 edition
Read alongside